Lacey Poppe

Lacey Poppe is the Director of Digital Strategy. Her role puts the Foundation’s mission and messages out into the world through digital channels. She helps ensure the Foundation’s online presence aligns with what the organization does in the real world. As part of the Marketing & Communications team, she amplifies the Foundation’s messages across the digital landscape on our website, through email, on social media and anywhere else online.

Lacey believes that the work the Foundation does is vital for our state. She feels that the team values everyone as a full person, which makes the Foundation more impactful as an organization as well as an incredible place to work. Lacey enjoys seeing real-time data on how the Foundation’s messages reach audiences. She loves using data to tell stories about how the Foundation can better serve our community.

With a background in traditional public relations and for-profit business to business digital marketing, Lacey brings a unique perspective on how to reach the Foundation’s audiences. Her background also includes a Bachelor of Art in Journalism from the University of Minnesota.

Outside of work, Lacey enjoys baking and knitting, which help keep her grounded in the physical world after spending a workday in the digital one. She also practices yoga for the same purpose and reads, which is her favorite way to continue learning as an adult. A lifelong Minnesotan, Lacey lives in South Minneapolis with her partner, Jesse, and their cat, Elphaba. She can be found walking around Lake Harriet with friends, a coffee and a pastry.